General Pricing Policy

Firstly, we want to put on record that it is not our goal to make money. We are a non-profit company, and money is merely a means to an end: that is, providing quality evangelical resources for growing Christians.

We are also technically a non-profit company--that is, we cannot distribute profits to any person or organisation by way of dividends.

However, this does not mean that we do not seek to make a 'profit' in the accounting sense--at least some of the time. We aim to be self-funding, and this means not only meeting today's financial commitments, but also putting aside money to allow us to fund the production of new resources. Profitability is the main way that we can generate funds to do this.

Secondly, because we are not here to make money, we are able to take some account of people's inability to pay when requested to do so. We would prefer that money alone not be a barrier to any person benefiting from the resources we publish. However, whilst dealing with cases on their own merits, we do take into account some other principles, such as:

• Equity: That is, we try to treat customers fairly, and not give unjustified benefits to some customers over others.
• Need for support: Whilst we will consider supporting people in their ministries, and will aim to do so generously as we are able, it has to be remembered that just about all ministries we deal with are 'worthy', and almost all struggle for funds. Whilst we would love to support them all, it is important that ministries raise their own financial support to meet their ministry needs. We obviously can't afford to offer discounts to every worthy ministry.
• Those being ministered to: Naturally, if the end-users of our resources are financially disadvantaged as a group, we will take that into account. People and organisations ministering to such groups clearly bear an additional financial burden to those who minister to people who can afford to buy the resources they benefit from.